binding tech

now binding co.

Technology that was created for a longer, more comfortable riding day.

binding-tech-parts.jpgHighbacks Ankle Straps Toe Straps
Hanger
  • I-Beam wall sections are both rigid and light
  • Baseless design allows for uninterpreted board flex
  • Transfer energy to the board's edges
Bushings Kingpin
Post + Discs
  • Connects binding to board
  • Link to Hanger at Kingpin
Buckles
skate-tech-dark.svg

Inspired by how easily and efficiently a skateboard turns; major components of our system mimic both the function and description of skateboard trucks. The ‘Hanger’ powerfully transfers energy input from the straps to the bushings and onto the edges of your board. The Kingpin acts as a fulcrum, magnifying this energy through leverage. Learn more

highbacks technology

rethink your ride

This ultimate highback offering allows you to define your riding style and address your binding flex.

Flex Hinge

•    Flex Hinge technology
•    Pre-rotated 5 degrees laterally
•    Higher medial side follows leg angles
•    Wider lateral side for support
•    Dampens chatter and
eliminates calf-bite
•    Flex rating: 4

Women's fm highback

•    Minimalist design
•    Higher medial side follows leg angles
•    Pre-rotated 10 degrees
•    Flex rating: 4

Freewing

•    Higher medial side follows leg angles
•    Pre-rotated 10 degrees laterally
•    15 mm higher than original
Flex Hinge Highback
•    Lateral hook for added support
•    Dampens chatter and
eliminates calf-bite
•    Flex rating: 5

Flex Hinge 2.0

•    Flex Hinge technology
•    Higher medial side follows leg angles
•    Pre-rotated 10 degrees
•    15 mm higher than original
Flex Hinge Highback
•    Lateral hook for added support
•    Dampens chatter and
eliminates calf-bite
•    Flex rating: 6

FM Highback

•    Minimalist design
•    Medial & lateral notch for added torsional flex
•    Higher medial side follows leg angles
•    Pre-rotated 10 degrees
•    Flex rating: 5

Calfback

•    Higher medial side follows leg angles
•    Calfback Technology
•    Pre-rotated 10 degrees
•    20 mm higher than Freewing highback
•    Lateral hook for added support
•    Dampens chatter and
eliminates calf-bite
•    Flex rating: 7

FS Carbon

•    Higher medial side follows leg angles
•    Pre-rotated 10 degrees
•    20 mm higher than Freewing highback
•    12K non crimp carbon fiber composite
•    Lightweight, rigid and strong
•    Multi-position forward lean block with Allen key hardware
•    Flex rating: 9

FS2 Carbon

•    3K carbon fiber
•    Pre-rotated 5 degrees
•    Asymmetrical shape follows leg angles
•    20 mm higher than Freewing highback
•    Multi-position forward lean block with Allen key hardware
•    Flex rating: 9

Straps designs

rethink your ride

Define your perfect fit for all day comfort.

Sieva strap

TOP-TIER COMFORT, DURABILITY AND IS LIGHTWEIGHT.

The word SIEVA means single-injected EVA. The body of the strap is made entirely with one-part EVA injection, eliminating any stitching and reducing gluing to less than 1% of the strap area. A nylon webbing that is strong, durable and flexible is inserted
in the body of the strap at one end and sealed by a micro-injected logo. After turning heads with our Hyperfuse, we decided to push the boundary of strap manufacturing and overall design. This SIEVA strap is about durability, comfort and reducing weight.


*Available on the IPO, NOW+YES, B-LINE. VETTA, and NXGEN

Asym Sieva strap

EXCEPTIONAL COMFORT & RESPONSE & HOLDS ITS SHAPE.

The concept behind the new ASYM SIEVA strap was to combined the design aspect  of our original SIEVA straps and incorporate the benefits of our FLIPIT straps. By using the same manufacturing methods as our SIEVA strap, we’ve added a TPU reinforcement on the lateral side for extra support. The ASYM SIEVA strap can be used like our regular FLIPIT straps—simply switch your ankle straps to the other foot and change your support setting.


*Available on the BRIGADE. BRIGADA and CONDA

Hyperfuse ii strap

TOP-OF-THE-LINE FUNCTIONALITY AND EVA CONSTRUCTION.

The HYPERFUSE II strap is an evolution and a design refinement over our original HYPERFUSE strap. Inspired by shoe construction, the HYPERFUSE II is a stitchless, spineless strap. Its inner guts are constructed with nylon webbing that is strong, durable and flexible, and sandwiched between two layers of EVA. The end product is a comfortable and lightweight binding strap that will not only handle the elements, but the test of time.


*Available on the SELECT PRO and O-DRIVE

Hybrid flipit strap

THE OG—OUR VERY OWN STITCHLESS AND SEAMLESS STRAP.

This HYBRID FLIPIT strap construction is a made up of a combination of our original Hyperfuse strap and FLIPIT straps. An additional layer of reinforcement is applied to the bottom of the EVA cover, which gives you support, durability and comfort. The HYBRID FLIPIT strap can also be use like our regular FLIPIT straps—simply switch
out your ankle straps to the other foot and change your support setting.


*Available on the DRIVE and RECON

Freestyle flipit strap

THE PERFECT BLEND OF EVA AND TRADITIONAL FABRIC.

The NOW FREESTYLE FLIPIT strap features a slightly different construction than
the original FLIPIT strap but uses the same inner spine. We’ve added two types of EVA to this strap which is cushy yet supportive, and has traditional stitch-and-turn construction with an injected spine sandwiched between EVA and fabric.


*Available on the PILOT

3d minimalist toe strap

STRIPPED, OFFERING STREAMLINED FUNCTIONALITY.

Sometimes what works best is a simple, streamlined, minimalist design, and for this we developed the 3D Minimalist Toe Strap. It features everything you need and nothing you don’t in a toe strap.

3D contour toe strap

EXTRA GRIP AND MOLDABLE FUNCTIONALITY.

If it’s grip you’re after—look no further than our 2019 3D Contour Toe Strap. This strap is not only super grippy, but is also moldable and can be used on either the tip or top of your boot.

3D toe strap eva combo

LEVERAGES EVA CAPABILITIES.

Our top-of-the-line 3D Toe Strap EVA combo, which creates a better overall boot-to-binding fit, and enhancing the overall grip that the EVA provides.

Flipit technology

rethink your ride

Flipit technology allows you to interchange your ankle straps.

Flipit technology allows you to interchange your ankle straps between your left and right binding to create a customized riding experience. Ride with your ankle straps in the “upward” position for added lateral support and board response or flip it into the “downward” position for solid heel support and more tweaking ability.

Buckles + discs

rethink your ride

Premium material and hardware for a peace of mind out in the elements.

PA66-C BUCKLE

Our PA66-C buckles are made with the same high-grade composite Carbon Fiber blend found in our O-DRIVE hanger. This material is extemely light and strong reducing the overall buckle weight by 20%.

NEW! PA66-GF BUCKLE

Our PA66-GF buckles are made with the same high-grade Nylon and Glass Fiber blend found in our post and disc. This material is light and strong.

Nylon 4x4 disc

•    Mounting Disc is Nylon reinforced with 50%Glass Fiber
•    4x4 compatible
•    Minimal board fixture
•    Light and strong
•    Lifetime warranty program
•    Available on all models

Nylon channel disc

•    Mounting Disc is Nylon reinforced with 50%Glass Fiber
•    Channel board compatible
•    Minimal board fixture
•    Stance indicator window
•    Light and strong
•    Lifetime warranty program
•    Available for purchase or on NOW website

Buckle servicing

Learn how to service and maintain NOW buckles

Buckle servicing manual